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Press Release: An Essential Guide to the Royal Wedding Minimize

London, United Kingdom - BlueYellow Media has announced the release of its Royal Wedding Essential Guide iPhone app. It is the perfect companion for anyone visiting London for the wedding of Prince William and Kate Middleton - a practical guide complete with maps, schedules and other useful tools. A special feature is the Royal Personality Test - find out which member of the Royal Family shares your character and traits.

Brush up on your Wills and Kate trivia: the app includes biographies of William and Kate, the story of their courtship, the wedding day schedule, details of the service, the best places to view proceedings and a Royal Family tree. There's a gallery of royal photographs and features a bird's-eye 3D tour of the wedding procession route through the London streets. The app's Royal Wedding Twitter feed keeps you updated on wedding proceedings while you're on the go.

For royal fans the searchable, GPS-enabled map contains hundreds of points of interest that plot the history of the couple's lives and romance including where they worked, partied, got engaged - even where they buy their groceries! Tap on a map marker and you'll find detailed information about that location including a link to Wikipedia to explore further.

Did you know:

- Prince William enjoys Viennetta mint frozen dessert, which the Spar shop in Kate's home town of Bucklebury specially stocks for him.
- White's Gentlemen's Club in Mayfair is where Prince Charles sneaked off to on the eve of his Royal Wedding to Lady Diana Spencer in 1981, which formed his stag do.
- Both William and Kate spent time in Chile during their gap years. William taught English with fellow teachers, sharing in common household chores.

The Royal Personality Test is a bit of fun that determines which member of the Royal Family shares your personality the most. Are you a dashing young royal who snubs centuries of tradition but is in tune with the modern world? Perhaps you're a loyal servant of the country and unlikely to raffle any royal feathers. Or do your views on life reflect the character of Prince Philip - perceived by some as a cantankerous old sod? Take the test to discover your royal twin; then you can share the results with friends on Facebook.

Features:

* Interactive, searchable GPS map including hundreds of points of royal interest
* Offline map of the procession route
* Detailed location listings
* Royal photo gallery
* Wedding day essential information
* Royal Personality Test
* Wedding procession 3D tour
* Royal Family tree
* Royal Wedding Twitter feed
* Bookmarks for your favourite locations
* Made in England

Device Requirements:

* iPhone, iPod touch, and iPad
* Requires iOS 3.1.2 or later (iOS 4.0 Tested)

Pricing and Availability:

Royal Wedding Essential Guide is priced $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Travel category.



Useful Links:    
     
iTunes - Purchase and Download
   
YouTube Video
   
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App Icon    
Press Pack Zip File (Press release, all screenshots, icons, logos)    
     
Reviews:    
     
The Telegraph - "This guide has been well put together and features a wide range of content, including an interactive map showing locations connected to the wedding. The 'Royal Personality Test' is a must-do for those who secretly want to be in the monarchy." Featured in The Telegraph's 10 best royal wedding apps. View article    
     
CBC News - "Practical, complete with maps, schedules and other tools." View article    
     
justanothergeeksite.com - "This app is wonderful and, indeed, the best app for the Royal Wedding so far." View article    
     
chipchick.com iPhone App of the Week - "The time and dedication put into this app is…well, either impressive or disconcerting...The app really kicks it into royal overdrive with the map feature, though. Every (and I mean every) place that is relevant to the couple is pointed out on a map, functioning as an interactive history of the lives of both people. It even points out the grocery store they frequent. There are droves of other little features and fun facts about the couple to explore, too."     
     
skyscanner.net - featured in "Five of the best Royal Wedding Apps" View article    
     
product-reviews.net - featured Royal Wedding App View article    
     
Contact:    
     
Rob Tong
   
Founder, BlueYellow Media    
rob.tong@blueyellowmedia.com    
+44 (0)1372 720725